LG Rebrand

I was offered the opportunity by Wolff Olin’s Creative Director Tom Carey to join and work alongside his team on an extensive LG Rebrand. During 2022 and 2023 we’ve parterned up to create visuals and animations for various chunks of the project, ranging from look and feel development for LG’s CES presentation, animation for 3D Billboard in NYC, to a refreshed visual communication of company’s environmental, social, and corporate governance.

The full case study of the rebrand is available here.

Client: LG
Creative Direction: Wolff Olins
Creative Director: Tom Carey
3D Billboard Production: SR Partners

CES Presentation

3D Billboard

Initial development

Animation Development


Initial development

Development — 2nd Phase

Final Animation 


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